Directed creative for editorial, video, events, sales, and marketing. Partnered with leadership on brand and marketing concepts which included celebrity product collaborations like Flower Beauty with Drew Barrymore & events like 29 Rooms. Oversaw the launch and design of the mobile site. Created custom digital products with integrated experiential events for brand collaborations with H&M & Revlon and festivals like Cannes & SXSW. Designed and implemented work-flow process, team structure, a data asset management system, and an editorial content strategy.