Directed creative for editorial, video, events, sales, and marketing. Partnered with leadership on brand and marketing concepts which included celebrity product collaborations like Flower Beauty with Drew Barrymore & events like 29 Rooms. Oversaw the launch and design of the mobile site. Created custom digital products with integrated experiential events for brand collaborations with H&M & Revlon and festivals like Cannes & SXSW. Designed and implemented work-flow process, team structure, a data asset management system, and an editorial content strategy.

During my tenure, Refinery29 was ranked by Inc. Magazine as the fastest growing media company in the U.S., was chosen as one of Fast Company’s World’s Top 10 Most Innovative Companies in Style, won a Webby Award for Best in Fashion & Beauty, and was recognized by AIGA for design and AI-AP for illustration.