Launched magazine and established the award-winning design and identity as part of the inaugural staff under Lina Kutsovskaya, Charles Churchward, Amy Astley and Anna Wintour. Talent collaborations included Patrick Demarchelier, Camille Bidault-Waddington, Shona Heath, Havana Lafitte, Camilla Nickerson, James Wojcik, Ben Hassett, Nick Haymes, Frederike Helwig, Michael Baumgarten, Raymond Meier and Tim Walker among many others.